For the particular Facebook instance, web sites do that kind of testing all day. I don’t see an issue.
If websites do things like this all day but society as a whole believes that to be immoral, it’s going to be done in the dark and the resulting knowledge doesn’t go into the public domain. A lot of value that society could have doesn’t materialize.
If websites do things like this all day but society as a whole believes that to be immoral, it’s going to be done in the dark and the resulting knowledge doesn’t go into the public domain. A lot of value that society could have doesn’t materialize.