Seems to me that many people do not want to coordinate on things—this may be a cultural thing, with everyone exposed to memes like “today they want you to coordinate on singing a song together, but tomorrow they will try to make you join a mass suicide… better resist the coordination while you still can”.
But even without this baggage… the problem is, why should people coordinate on the thing you want, rather than e.g. on the very opposite of it? Coordination itself is just a tool, not a goal. If people start coordinating better on e.g. violently spreading their religion, you probably won’t be happy. So maybe this pushback against coordination is actually a public good—most people are stupid, they would probably coordinate on stupid things, the fewer of those the better.
There are still some ways to coordinate people, for example you can pay them, but those are more difficult.
EDIT:
Uhm, this was too extreme. I actually believe that coordinating on small things is good (such as neighbors deciding to build a playground together for their kids) and is even kind of necessary for a healthy democracy. It is just the mass movements, especially mass movements of idiots coordinated online, that I am afraid of.
Seems to me that many people do not want to coordinate on things—this may be a cultural thing, with everyone exposed to memes like “today they want you to coordinate on singing a song together, but tomorrow they will try to make you join a mass suicide… better resist the coordination while you still can”.
But even without this baggage… the problem is, why should people coordinate on the thing you want, rather than e.g. on the very opposite of it? Coordination itself is just a tool, not a goal. If people start coordinating better on e.g. violently spreading their religion, you probably won’t be happy. So maybe this pushback against coordination is actually a public good—most people are stupid, they would probably coordinate on stupid things, the fewer of those the better.
There are still some ways to coordinate people, for example you can pay them, but those are more difficult.
EDIT:
Uhm, this was too extreme. I actually believe that coordinating on small things is good (such as neighbors deciding to build a playground together for their kids) and is even kind of necessary for a healthy democracy. It is just the mass movements, especially mass movements of idiots coordinated online, that I am afraid of.