I use a web-based newswire service for sending out press releases, and the process of submitting a release through them used to be a pain—it required writing stupid confirmation emails with compulsory quotes from long, badly designed web pages, making choices from unexplained options I still don’t understand, phone calls in the middle of the night due to Russia / US time zone difference and other annoyances.
Recently they have completely redesigned the submission process, and now it’s a breeze—easy, quick, even pleasant. I already submitted several releases via the new pipeline, but I still remain negatively conditioned by the previous experience—I still flinch every time I prepare a release.
The ‘flinch’ seems to have faded a bit, perhaps thanks to my constant self-reminding that the new process is actually pleasant, but it’s still there.
Here’s my own little example.
I use a web-based newswire service for sending out press releases, and the process of submitting a release through them used to be a pain—it required writing stupid confirmation emails with compulsory quotes from long, badly designed web pages, making choices from unexplained options I still don’t understand, phone calls in the middle of the night due to Russia / US time zone difference and other annoyances.
Recently they have completely redesigned the submission process, and now it’s a breeze—easy, quick, even pleasant. I already submitted several releases via the new pipeline, but I still remain negatively conditioned by the previous experience—I still flinch every time I prepare a release.
The ‘flinch’ seems to have faded a bit, perhaps thanks to my constant self-reminding that the new process is actually pleasant, but it’s still there.