Very cool! Personally, I currently avoid the news because it’s not really relevant to my life, actionable, or something that tends to make me happy. The Base Rate Times doesn’t seem to change any of that—fundamentally it’s still news—and so I wouldn’t use it.
Of course, not everyone is like me. Many people currently read/watch/consume the news. A lot of that is probably social positioning though, like watching CNN or reading NYT to better fit in with friends and family. I don’t think The Base Rate Times would appeal to them.
But it does feel to me like there is some demographic for whom it would appeal to. Eg. rationalists and rationalist-adjacent people. To me it seems like an important step forward would be to figure out who these people are, where they hang out (physically or digitally), and what acquisition channels might work for them. The product honestly seems fine to me at the moment for the purpose of getting some sort of sign ups and feedback; my hunch is that it’d make sense to spend 70%+ of your time on marketing and user research.
Very cool! Personally, I currently avoid the news because it’s not really relevant to my life, actionable, or something that tends to make me happy. The Base Rate Times doesn’t seem to change any of that—fundamentally it’s still news—and so I wouldn’t use it.
Of course, not everyone is like me. Many people currently read/watch/consume the news. A lot of that is probably social positioning though, like watching CNN or reading NYT to better fit in with friends and family. I don’t think The Base Rate Times would appeal to them.
But it does feel to me like there is some demographic for whom it would appeal to. Eg. rationalists and rationalist-adjacent people. To me it seems like an important step forward would be to figure out who these people are, where they hang out (physically or digitally), and what acquisition channels might work for them. The product honestly seems fine to me at the moment for the purpose of getting some sort of sign ups and feedback; my hunch is that it’d make sense to spend 70%+ of your time on marketing and user research.
Appreciate you trying it out
Agree, the key next steps is marketing/distribution and user research. Also ruffling up some funding!
Reading a book called ‘The Mom Test’ on user feedback now :)
Nice! I’d also recommend Low-Fi Usability Testing and Rocket Surgery Made Easy.