Paid-only Substack posts get you money from people who are willing to pay for the posts, but reduce both (a) views on the paid posts themselves and (b) related subscriber growth (which could in theory drive longer-term profit).
Is there any actual evidence of (b) being true? You can easily make the heuristic argument that paywalling generates additional demand by incentivizing readers to subscribe in order to access otherwise unavailable posts. We would need some data to figure out what the reality on the ground is.
By “subscriber growth” in OP I meant both paid and free subscribers.
My thinking was that people subscribe after seeing posts they like, so if they get to see the body of a good post they’re more likely to subscribe than if they only see the title and the paywall. But I guess if this effect mostly affects would-be free subscribers then the effect mostly matters insofar as free subscribers lead to (other) paid subscriptions.
(I say mostly since I think high view/subscriber counts are nice to have even without pay.)
Is there any actual evidence of (b) being true? You can easily make the heuristic argument that paywalling generates additional demand by incentivizing readers to subscribe in order to access otherwise unavailable posts. We would need some data to figure out what the reality on the ground is.
By “subscriber growth” in OP I meant both paid and free subscribers.
My thinking was that people subscribe after seeing posts they like, so if they get to see the body of a good post they’re more likely to subscribe than if they only see the title and the paywall. But I guess if this effect mostly affects would-be free subscribers then the effect mostly matters insofar as free subscribers lead to (other) paid subscriptions.
(I say mostly since I think high view/subscriber counts are nice to have even without pay.)