I share your sentiment, but you want to be a little bit careful doing this sort of thing by trial and error as there can be hysteresis effects, as with the Israeli day care experiment made famous by Freakonomics. You may find, for example, that offering sales that start after 5pm works better than charging a fee before 5pm, but only if you do it first.
I share your sentiment, but you want to be a little bit careful doing this sort of thing by trial and error as there can be hysteresis effects, as with the Israeli day care experiment made famous by Freakonomics. You may find, for example, that offering sales that start after 5pm works better than charging a fee before 5pm, but only if you do it first.