I recently saw an advertisement which was such a concentrated piece of antirationality I had to share it here. Imagine a poster showing a man’s head and shoulders gazing inspiredly past the viewer into the distance, rendered in posterised red, white, and black with a sort of socialist realism flavour. The words: “No Odds Too Long. No Dream Too Great. The Believer.”
If that was all, it would just be a piece of inspirational nonsense. But what was it advertising?
Isn’t it? The first time I read about the British betting industry and Betfair & Ladbrokes, I had to look the latter up on WP to verify it was randomly named after a building and wasn’t a mockery of their customers.
I recently saw an advertisement which was such a concentrated piece of antirationality I had to share it here. Imagine a poster showing a man’s head and shoulders gazing inspiredly past the viewer into the distance, rendered in posterised red, white, and black with a sort of socialist realism flavour. The words: “No Odds Too Long. No Dream Too Great. The Believer.”
If that was all, it would just be a piece of inspirational nonsense. But what was it advertising?
Ladbrokes. A UK chain of betting shops.
That is a hilariously apposite name for a chain of betting shops.
Isn’t it? The first time I read about the British betting industry and Betfair & Ladbrokes, I had to look the latter up on WP to verify it was randomly named after a building and wasn’t a mockery of their customers.