I once had a job that required a lot of walking in hot weather, and everyone, coworkers and customers smelled bad. For some reason, an anonymous coworker complained to the boss about my smell in particular (I was already showering daily, wearing fresh clothes, and shaving body hair to reduce smell). So I bought some pocket-sized Axe deodorant spray and used it frequently. After that, everyone noticed the way I smelled. It was a little like the commercials, but much less extreme.
And that’s the story of how I started wearing deodorant. You should too if you don’t, and don’t worry about people making fun of the smell or certain brands. Market research reflects people’s preferences better than social memes.
I highly recommend deodorants but I think that scents should be much more subtle. I’m fairly sensitive to perfumes and fragrances, and getting a nose-full of Axe is like being hit with a club. If I can smell someone’s perfume/deodorant/aftershave/cologne from more than a meter away then I’ll usually try to avoid getting any closer than that. I have met others with the same sensitivity.
This advice is totally personal opinion, not a rule of any kind.
Market research reflects people’s preferences better than social memes.
I think that it reflects people’s exploitable biases more than preferences in a lot of cases. The marketer’s job is to convince you that you need his produce more than you need your money, and when it’s true it’s good… but a lot of times it isn’t.
Market research reflects people’s preferences better than social memes.
This sounds like it could be very insightful. Certainly there is going to be serious research where money is involved, and poor research will be eroded by selection pressures. I am not sure of the social meme that we may suppose to reflect people’s preferences though—do you mean the mildly derogatory comments that people make in light of the heavy-handed advertising cliches?
I once had a job that required a lot of walking in hot weather, and everyone, coworkers and customers smelled bad. For some reason, an anonymous coworker complained to the boss about my smell in particular (I was already showering daily, wearing fresh clothes, and shaving body hair to reduce smell). So I bought some pocket-sized Axe deodorant spray and used it frequently. After that, everyone noticed the way I smelled. It was a little like the commercials, but much less extreme.
And that’s the story of how I started wearing deodorant. You should too if you don’t, and don’t worry about people making fun of the smell or certain brands. Market research reflects people’s preferences better than social memes.
I highly recommend deodorants but I think that scents should be much more subtle. I’m fairly sensitive to perfumes and fragrances, and getting a nose-full of Axe is like being hit with a club. If I can smell someone’s perfume/deodorant/aftershave/cologne from more than a meter away then I’ll usually try to avoid getting any closer than that. I have met others with the same sensitivity.
This advice is totally personal opinion, not a rule of any kind.
I think that it reflects people’s exploitable biases more than preferences in a lot of cases. The marketer’s job is to convince you that you need his produce more than you need your money, and when it’s true it’s good… but a lot of times it isn’t.
This sounds like it could be very insightful. Certainly there is going to be serious research where money is involved, and poor research will be eroded by selection pressures. I am not sure of the social meme that we may suppose to reflect people’s preferences though—do you mean the mildly derogatory comments that people make in light of the heavy-handed advertising cliches?