Both types of names are forms of branding. Your real name is your career’s brand, while a pseudonym brands an idea. Pseudonyms attract more attention because ideas are more interesting than somebody else’s career. These purposes don’t exclude each other, but they signal different priorities.
Both types of names are forms of branding. Your real name is your career’s brand, while a pseudonym brands an idea. Pseudonyms attract more attention because ideas are more interesting than somebody else’s career. These purposes don’t exclude each other, but they signal different priorities.