″ I spent two and half years trying to start a startup I thought might do lots of good. It failed. I explain what happened, how it went wrong and try to set out some relevant lessons for others. Main lesson: be prepared for the fact you might find the experience mostly stressful and have nothing particularly useful come of it.”
Ineffective entrepreneurship: post-mortem of Hippo, the happiness app that never quite was
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″ I spent two and half years trying to start a startup I thought might do lots of good. It failed. I explain what happened, how it went wrong and try to set out some relevant lessons for others. Main lesson: be prepared for the fact you might find the experience mostly stressful and have nothing particularly useful come of it.”