In the context of customer development for product research, yes. For good questions on that, see eg the book “Mom test” by Rob Fitzpatrick, and lean customer development field in general. This was solving for the general question “will developing x be paid for”; being wrong on this particular question is expensive.
In the context of customer development for product research, yes. For good questions on that, see eg the book “Mom test” by Rob Fitzpatrick, and lean customer development field in general. This was solving for the general question “will developing x be paid for”; being wrong on this particular question is expensive.