Insights about branding, advertising, and marketing.
It is a link that was posted internally by our brand expert and that I found full of insights into human nature and persuasion. It is a summary of the book How Not to Plan: 66 Ways to Screw it Up:
https://thekeypoint.org/2020/03/10/how-not-to-plan-66-ways-to-screw-it-up/
(I’m unaffiliated)
Insights about branding, advertising, and marketing.
It is a link that was posted internally by our brand expert and that I found full of insights into human nature and persuasion. It is a summary of the book How Not to Plan: 66 Ways to Screw it Up:
https://thekeypoint.org/2020/03/10/how-not-to-plan-66-ways-to-screw-it-up/
(I’m unaffiliated)