I think she means urgency from the perspective of the general population; many people are at risk if a growing number of people stop getting vaccines.
I think members of the organic food movement feel that their cause is urgent, but members of the general population are not put in danger by their decision to eat organic food and therefore don’t have urgent feelings about it.
The level of urgency seems a lot higher.
One sees similar urgency claims in the extreme end of the organic food movement and similar purity focused food ideas.
I think she means urgency from the perspective of the general population; many people are at risk if a growing number of people stop getting vaccines.
I think members of the organic food movement feel that their cause is urgent, but members of the general population are not put in danger by their decision to eat organic food and therefore don’t have urgent feelings about it.