I agree that A/B tests aren’t evil, and are often useful. All I’m saying is, sometimes they give ammo to dark pattern thinking in the minds of people within your company, and reversing that process isn’t easy.
I agree that A/B tests aren’t evil, and are often useful. All I’m saying is, sometimes they give ammo to dark pattern thinking in the minds of people within your company, and reversing that process isn’t easy.