Amateurs selling effectively to other amateurs eg job applicants explain what they are eg have good initiative
Professionals selling effectively to amateurs like an oil director banker financier lobbyist who knows everyone describes what they are eg which prestigious firm they’ve worked for or what they’ve done this thing in past
Experts like political consultants from selling effectively to professionals predict what they will do since status doesn’t have much marginal signalling value
Amateurs selling effectively to other amateurs eg job applicants explain what they are eg have good initiative
Professionals selling effectively to amateurs like an oil director banker financier lobbyist who knows everyone describes what they are eg which prestigious firm they’ve worked for or what they’ve done this thing in past
Experts like political consultants from selling effectively to professionals predict what they will do since status doesn’t have much marginal signalling value