I began by looking at the slides, and following the link on the first slide to the Stanford Persuasive Tech Lab where the authors work.
What a curious site to be part of a university. Even if it’s all true, I found nothing on the site reporting actual research into determining whether it’s true. If it weren’t for the affiliation with Stanford, I’d think I was looking at the web site of a marketing consultancy. This is not to cast any particular doubt on their claims, just to note the absence of any presentation of evidence for them. Maybe I didn’t follow enough links.
The director of the lab and first author of the slides has his own Wiki page, and he presents his theory of human behaviour here.
I also managed to find this subsection of the SPTL, on the subject of how users assess the credibility of online sources, which does report actual research.
I began by looking at the slides, and following the link on the first slide to the Stanford Persuasive Tech Lab where the authors work.
What a curious site to be part of a university. Even if it’s all true, I found nothing on the site reporting actual research into determining whether it’s true. If it weren’t for the affiliation with Stanford, I’d think I was looking at the web site of a marketing consultancy. This is not to cast any particular doubt on their claims, just to note the absence of any presentation of evidence for them. Maybe I didn’t follow enough links.
The director of the lab and first author of the slides has his own Wiki page, and he presents his theory of human behaviour here.
I also managed to find this subsection of the SPTL, on the subject of how users assess the credibility of online sources, which does report actual research.
Well, that’s my five minutes.