Women have, in general, but one object, which is their beauty; upon which, scarce any flattery is too gross for them to swallow. Nature has hardly formed a woman ugly enough to be insensible to flattery upon her person; if her face is so shocking, that she must in some degree, be conscious of it, her figure and her air, she trusts, make ample amends for it. If her figure is deformed, her face, she thinks, counterbalances it. If they are both bad, she comforts herself that she has graces; a certain manner; a ‘je ne sais quoi,’ still more engaging than beauty. This truth is evident, from the studied and elaborate dress of the ugliest women in the world. An undoubted, uncontested, conscious beauty, is of all women, the least sensible of flattery upon that head; she knows that it is her due, and is therefore obliged to nobody for giving it her. She must be flattered upon her understanding; which, though she may possibly not doubt of herself, yet she suspects that men may distrust.
I once heard that Casanova once said that his secret to seducing women was to compliment the beautiful on their intelligence and the intelligent on their beauty.
From Lord Chesterfield, writing in 1747 (i.e. this advice is older than America), emphasis mine:
I once heard that Casanova once said that his secret to seducing women was to compliment the beautiful on their intelligence and the intelligent on their beauty.