exposure to objects common to the domain of business (e.g., boardroom tables and briefcases) increased the cognitive accessibility of the construct of competition (Study 1), the likelihood that an ambiguous social interaction would be perceived as less cooperative (Study 2), and the amount of money that participants proposed to retain for themselves in the “Ultimatum Game” (Studies 3 and 4).
-Abstract, Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice (via Yvain)