Sorry not much time to answer all the comments, but basically (for the brands that I’ve listed and others for which more pricey = investment in quality); at each step of the production process, the quality will fluctuate depending on how much you’re willing to pay. First the fabric, eg the length of the cotton fibers, the thinness of the merino wool or cashmere, the resistance or unmarkedness of leather… Then the treatment of the fabric and the coloring (many other steps in between probably), then the cut, how much material is used, the denser the more pricey usually. Also better clothes need more prototyping to get done right.
So you see, many costs.
When price and quality are correlated (ie this doesn’t apply to almost all high street shops), the more you pay the longer your clothes will last, the warmer, the more comfortable they will be.
Luxury clothing is a little different because while the price is totally unjustified, and too high for the quality, the quality can still be absolutely astounding, because the prices are so high that they can get anything done. This btw can be a problem for smaller brands that don’t do unjustified prices, when luxury brands drive the price of nice fabrics way up.
I do understand the value proposition of merino wool and cashmere but bonnegueule shirts seem to be out of cotton. I don’t understand why I should pay for a different length of cotton fibers. Why are different cotton fibers better? Do I want long or short ones?
Actually most are merino wool, one is half cotton half linen, one is made with heavier cotton and treated with indigo to give a blue jeans color and effect.
Longer fibers are more resistant; and thinner fiber are softer against the skin. Linen is rough but has some very interesting properties like thermoregulation.
Sorry not much time to answer all the comments, but basically (for the brands that I’ve listed and others for which more pricey = investment in quality); at each step of the production process, the quality will fluctuate depending on how much you’re willing to pay. First the fabric, eg the length of the cotton fibers, the thinness of the merino wool or cashmere, the resistance or unmarkedness of leather… Then the treatment of the fabric and the coloring (many other steps in between probably), then the cut, how much material is used, the denser the more pricey usually. Also better clothes need more prototyping to get done right. So you see, many costs. When price and quality are correlated (ie this doesn’t apply to almost all high street shops), the more you pay the longer your clothes will last, the warmer, the more comfortable they will be.
Luxury clothing is a little different because while the price is totally unjustified, and too high for the quality, the quality can still be absolutely astounding, because the prices are so high that they can get anything done. This btw can be a problem for smaller brands that don’t do unjustified prices, when luxury brands drive the price of nice fabrics way up.
I do understand the value proposition of merino wool and cashmere but bonnegueule shirts seem to be out of cotton. I don’t understand why I should pay for a different length of cotton fibers. Why are different cotton fibers better? Do I want long or short ones?
Actually most are merino wool, one is half cotton half linen, one is made with heavier cotton and treated with indigo to give a blue jeans color and effect.
Longer fibers are more resistant; and thinner fiber are softer against the skin. Linen is rough but has some very interesting properties like thermoregulation.