“Rational” is perhaps not the right word. What I mean is, “a company which makes a rational effort to do as much good as possible and which is concerned with earning money precisely to the extent that this is a useful instrumental goal for doing good.” I expect the focus of such a company would not be on earning as much as possible, although it might be (this is the sort of uncertainty I am trying to resolve).
“Rational” is perhaps not the right word. What I mean is, “a company which makes a rational effort to do as much good as possible and which is concerned with earning money precisely to the extent that this is a useful instrumental goal for doing good.” I expect the focus of such a company would not be on earning as much as possible, although it might be (this is the sort of uncertainty I am trying to resolve).