Well, he was talking about marketing vs choice of market, and my comment was riffing on that :-) The book uses the quote to make a point about individual credit, but I’m not sure it fits—even if success depends only on choice of market, individuals can still deserve credit for choosing a great market.
I would expect that it’s normally not the job of the marketing people to chose the market but to implement a strategy for the market that the CEO chose.
Well, he was talking about marketing vs choice of market, and my comment was riffing on that :-) The book uses the quote to make a point about individual credit, but I’m not sure it fits—even if success depends only on choice of market, individuals can still deserve credit for choosing a great market.
I would expect that it’s normally not the job of the marketing people to chose the market but to implement a strategy for the market that the CEO chose.