the main hurdle in my experience is getting people over biases that cause them to think that the future is going to look mostly like the present. if you can get people over this then they do a lot of the remaining work for you.
the main hurdle in my experience is getting people over biases that cause them to think that the future is going to look mostly like the present. if you can get people over this then they do a lot of the remaining work for you.