It says “make money for Apple”, which is a roundabout way of saying “make money for Apple’s shareholders”, who are the humans that most directly make up “Apple”. Apple’s employees are like Apple’s customers—they have market power that can strongly influence Apple’s behavior, but they don’t directly affect Apple’s goals. If Joe wants a corporation to give more money to charity, but the corporation incorporated with the primary goal of making a profit, that’s not the decision of an employee (or even of a director; see “duty of loyalty”); that’s the decision of the owners.
There’s definitely a massive inertia in such decisions, but for good reason. If you bought a chunk of Apple to help pay for your retirement, you’ve got a ethically solid interest in not wanting Apple management to change it’s mind after the fact about where its profits should go.
If you want to look for places where corporate goals (or group goals in government or other contexts) really do differ from the goals of the humans who created and/or nominally control them, I’d suggest starting with the “Iron Law of Bureaucracy”.
It says “make money for Apple”, which is a roundabout way of saying “make money for Apple’s shareholders”, who are the humans that most directly make up “Apple”. Apple’s employees are like Apple’s customers—they have market power that can strongly influence Apple’s behavior, but they don’t directly affect Apple’s goals. If Joe wants a corporation to give more money to charity, but the corporation incorporated with the primary goal of making a profit, that’s not the decision of an employee (or even of a director; see “duty of loyalty”); that’s the decision of the owners.
There’s definitely a massive inertia in such decisions, but for good reason. If you bought a chunk of Apple to help pay for your retirement, you’ve got a ethically solid interest in not wanting Apple management to change it’s mind after the fact about where its profits should go.
If you want to look for places where corporate goals (or group goals in government or other contexts) really do differ from the goals of the humans who created and/or nominally control them, I’d suggest starting with the “Iron Law of Bureaucracy”.