That’s not helpful. Say I’ve got an audience who wouldn’t like me if they knew me as my inner circle does, who definitely wouldn’t be convinced if I wrote as though I were writing for my own. What would Zinsser do? Give up? Write something else? I know that communicating effectively when you don’t personally feel what you’re saying tends to fail, well yes, it’s hard, but that’s precisely what I’ve got to do!
That’s not helpful. Say I’ve got an audience who wouldn’t like me if they knew me as my inner circle does, who definitely wouldn’t be convinced if I wrote as though I were writing for my own. What would Zinsser do? Give up? Write something else? I know that communicating effectively when you don’t personally feel what you’re saying tends to fail, well yes, it’s hard, but that’s precisely what I’ve got to do!