Simply including a line in the newsletter that feedback and comments are welcome can make a difference, letting people know that this is not just something for consumption but something that can be discussed upon and have opinions voiced over. Possibly more effective might be to have a “feedback week” every month, asking people to give feedback on whatever forum they are reading it on—having a specific time to give feedback is more likely to lead to action than leaving a continuously open window for it (even if the window does continue to be open at other times).
Simply including a line in the newsletter that feedback and comments are welcome can make a difference, letting people know that this is not just something for consumption but something that can be discussed upon and have opinions voiced over. Possibly more effective might be to have a “feedback week” every month, asking people to give feedback on whatever forum they are reading it on—having a specific time to give feedback is more likely to lead to action than leaving a continuously open window for it (even if the window does continue to be open at other times).
Yeah, I like the idea of having specific times for feedback, it does seem more likely that people actually bother to give feedback in those cases.