I can imagine some good ways to control reality perception. For example, if an addicted person wants to stop smoking, it could be helpful to have a reality filter which removes all smoking-related advertising, and all related products in shop.
Generally, reality-controlling spam filters could be great. Imagine a reality-AdBlock that removes all advertising from your view, anywhere. (It could replace the advertisement with a gray area, so you are aware that there was something, and you can consciously decide to look at it.) Of course that would lead to an arms race with advertisement sellers.
Now here is an evil thing Google could do: If they make you wear Google glasses, they gain access to your physical body, and can collect some information. For example, how much you like what you see. Then they can experiment with small changes in your vision to increase your satisfaction. In other words, very slow wireheading, not targeting your brain, but your eyes.
A real-world adblock would be great; you could also use this type of augmented reality to improve your driving, walk through your city and see it in a completely different era, use it for something like the Oculus Rift...the possibilities are limitless.
Companies will act in their own self-interest, by giving people what it is they want, as opposed to what they need. Some of it will be amazingly beneficial, and some of it will be...not in a person’s best interest. And it will depend on how people use it.
I can imagine some good ways to control reality perception. For example, if an addicted person wants to stop smoking, it could be helpful to have a reality filter which removes all smoking-related advertising, and all related products in shop.
Generally, reality-controlling spam filters could be great. Imagine a reality-AdBlock that removes all advertising from your view, anywhere. (It could replace the advertisement with a gray area, so you are aware that there was something, and you can consciously decide to look at it.) Of course that would lead to an arms race with advertisement sellers.
Now here is an evil thing Google could do: If they make you wear Google glasses, they gain access to your physical body, and can collect some information. For example, how much you like what you see. Then they can experiment with small changes in your vision to increase your satisfaction. In other words, very slow wireheading, not targeting your brain, but your eyes.
A real-world adblock would be great; you could also use this type of augmented reality to improve your driving, walk through your city and see it in a completely different era, use it for something like the Oculus Rift...the possibilities are limitless.
Companies will act in their own self-interest, by giving people what it is they want, as opposed to what they need. Some of it will be amazingly beneficial, and some of it will be...not in a person’s best interest. And it will depend on how people use it.