I think you are not aware of research in acquired taste. It turns out that the effect of particular foods and drinks on psychological states create some deep subconscious associations. Take this as a clear and striking example:
“A study that investigated the effect of adding caffeine and theobromine (active compounds in chocolate) vs. a placebo to identically-flavored drinks that participants tasted several times, yielded the development of a strong preference for the drink with the compounds.[3]”
I think that’s why I do enjoy beer now, even though I thought exactly as you did several years ago. I thought it was a huge collective rationalization. Which I still think is a big part of it, specially among teenagers and young adults who like to boast about being strong drinkers and how oh-dear they love alcohol so very much. But grown up people do drink, say, one beer alone and seem to enjoy it quite a bit. But without the pleasant relaxation that usually follows, though, the taste would not be agreeable. So we see a deep neurological change in the way we process taste.
I think you are not aware of research in acquired taste. It turns out that the effect of particular foods and drinks on psychological states create some deep subconscious associations. Take this as a clear and striking example:
“A study that investigated the effect of adding caffeine and theobromine (active compounds in chocolate) vs. a placebo to identically-flavored drinks that participants tasted several times, yielded the development of a strong preference for the drink with the compounds.[3]”
I think that’s why I do enjoy beer now, even though I thought exactly as you did several years ago. I thought it was a huge collective rationalization. Which I still think is a big part of it, specially among teenagers and young adults who like to boast about being strong drinkers and how oh-dear they love alcohol so very much. But grown up people do drink, say, one beer alone and seem to enjoy it quite a bit. But without the pleasant relaxation that usually follows, though, the taste would not be agreeable. So we see a deep neurological change in the way we process taste.