Taxing the upper middle class is a generally good idea; they are the ones most capable and willing to pay taxes. Many European countries apply progressive tax rates. Calling it a millionanaire tax is a misnomer, or course, but otherwise I would support that (I’m from Latvia FYI)
Michael O. Church is certainly an interesting writer, but you should take into account that he basically is a programmer with no academic qualifications. Most of his posts appear to be wild generalizations of experiences personally familiar to him. (Not exclusively his own experiences, of course.) I suspect that he suffers heavily from the narrative fallacy.
We usually don’t worry about personality changes because they’re typically quite limited. Completely replacing brain biochemistry would be a change on a completely different scale.
And people occasionally do worry about these changes even now, especially if they’re permanent, and if/when they occur in others. Some divorces are made because the partner of a person “does not see the same man/woman she/he fell in love with”.