FTC is so much better than lawsuit. I don’t know a single advertiser that isn’t afraid of the FTC. It looks like enforcement is tied to complaint numbers, so the press release should include information about how to personally complain (and go out to a mailing list as well).
I would love assistance with the agreements. It sounds like you would be more suited to the Business <> Non-Profit agreements than the Participant <> Business agreements. How do I maximize the value of your contribution? Are you more suited to the high-level term sheet, or the final wording?
Yes. I think if we can manage it, requiring data-analysis to be pre-declared is just better. I don’t think science as a whole can do this, because not all data is as cheap to produce as product testing data.
Now that I’ve heard your reply to question #8, I need to consider this again. Perhaps we could have some basic claims done by software, while allowing for additional claims such as “those over 50 show twice the results” to be verified by grad students. I will think about this.