Do you have a strategy doc or list of criteria for promotional programs you’re considering? My first question, as an outsider, would be “why give ANY freebies at all”? My second would be “what dimensions of price discrimination are important” (whether they’ve tried other dances, what their economic status is, are they seeking to meet people or just to dance, etc.) And third “what is the budget for promos”?
My mental model is that if it’s a financial hardship for someone, they’re probably not going to be a regular attendee just because one is free. For that case, you need some sort of subsidy/discount that goes on longer than one event.
If the main thing is to reduce perceived risk, as opposed to actual cost, you should consider a refund option—for anyone, they can ask for a refund if they didn’t get their money’s worth. Limit it to once per attendee—they can come back without penalty, but the risk is now on them.
This also gives a great feedback channel to learn WHY a new attendee didn’t find it worth the price.
Do you have a strategy doc or list of criteria for promotional programs you’re considering? My first question, as an outsider, would be “why give ANY freebies at all”? My second would be “what dimensions of price discrimination are important” (whether they’ve tried other dances, what their economic status is, are they seeking to meet people or just to dance, etc.) And third “what is the budget for promos”?
My mental model is that if it’s a financial hardship for someone, they’re probably not going to be a regular attendee just because one is free. For that case, you need some sort of subsidy/discount that goes on longer than one event.
If the main thing is to reduce perceived risk, as opposed to actual cost, you should consider a refund option—for anyone, they can ask for a refund if they didn’t get their money’s worth. Limit it to once per attendee—they can come back without penalty, but the risk is now on them.
This also gives a great feedback channel to learn WHY a new attendee didn’t find it worth the price.