I mean I’ve thought about it in a similar way—i.e. there’s a state where users are basically “in” the app and use it regularly, and a state where they’re not, similar to how people are “in” a group or not. And there’s an activation energy required to go in either direction—e.g. an app might have an onboarding flow that’s a pain in the ass, or leaving it might require finding a substitute and moving your content over. Though the activation energy to leave an app is a lot lower than the activation energy to leave a sect.
I mean I’ve thought about it in a similar way—i.e. there’s a state where users are basically “in” the app and use it regularly, and a state where they’re not, similar to how people are “in” a group or not. And there’s an activation energy required to go in either direction—e.g. an app might have an onboarding flow that’s a pain in the ass, or leaving it might require finding a substitute and moving your content over. Though the activation energy to leave an app is a lot lower than the activation energy to leave a sect.