I agree. You should change the name iff your current name-brand is irreparably damaged. Isn’t that an important decision procedure for org rebrands? I forget.
EDIT:
Unless, of course, the brand is already irreparably damaged...in which case this “advice” would be redundant!
I agree. You should change the name iff your current name-brand is irreparably damaged. Isn’t that an important decision procedure for org rebrands? I forget.
EDIT: Unless, of course, the brand is already irreparably damaged...in which case this “advice” would be redundant!