This means that if I see substantially more advertising for Brand X than for superficially-similar Brand Q, I can reasonably assume that Brand X is likely to have a better product than Brand Q.
I have the opposite reaction. Example: two products sell for the same price, Brand X spends 50% on manufacturing the product and 50% on advertising, Brand Q spends 80% on the product and 20% on advertising. If I buy Brand Q, I am getting more product and less advertising.
Another example: Diet Coke is twice as expensive as Sam’s Diet Cola (Walmart’s house brand). Let’s see, flavored caffeine water plus advertising, or flavored caffeine water without advertising? Which is the better deal?
I have the opposite reaction. Example: two products sell for the same price, Brand X spends 50% on manufacturing the product and 50% on advertising, Brand Q spends 80% on the product and 20% on advertising. If I buy Brand Q, I am getting more product and less advertising.
Another example: Diet Coke is twice as expensive as Sam’s Diet Cola (Walmart’s house brand). Let’s see, flavored caffeine water plus advertising, or flavored caffeine water without advertising? Which is the better deal?
I see advertising as a negative signal.