However, my own experience in the industry suggests that most spend that goes beyond generating more than zero awareness is poorly spent. Much to the dismay of marketing departments, you can’t usually spend your way through ads to growth. Other forms of marketing look better (content marketing can work really great and can be a win-win when done right).
This experience has been corroborated by countless reviews (summarized in my other comment), so I agree with you.
This experience has been corroborated by countless reviews (summarized in my other comment), so I agree with you.