But how would you slip an anchor in a normal conversation? Does it have to be phrased as a possible question or can it just be a random number they see or hear?
It can just be a random number that is a number and not, say, a telephone dialing pattern or PIN. But it can’t be a number with relevant context.
So if you’re selling a used car, mention big numbers without meaningful context like “they made 123,456 of this model year.” But if you mention the Milage, that has a “slot” I the buyer’s brain, and won’t be used as an anchor for the price.
But how would you slip an anchor in a normal conversation? Does it have to be phrased as a possible question or can it just be a random number they see or hear?
It can just be a random number that is a number and not, say, a telephone dialing pattern or PIN. But it can’t be a number with relevant context.
So if you’re selling a used car, mention big numbers without meaningful context like “they made 123,456 of this model year.” But if you mention the Milage, that has a “slot” I the buyer’s brain, and won’t be used as an anchor for the price.