I think an important part of this model is that “Doing nothing doesn’t look good to your boss.” Lets imagine ten websites offering the same service, and (for the sake of argument) assume one of them has the absolute best UI it is possible for any website providing that service to ever have. That one grows, the other nine die. Do the managers/UI programmers/visuals people at the successful website company decide “lets never change anything ever again”, or do they change things. Changing things is more fun, more rewarding, and easier to justify to your boss than doing literally nothing. By assumption is was perfect, so every change makes it worse.
The need to justify things to your boss, rather than to your user, is a result of institutional incentives generated by having a centralized reporting structure that justifies itself to the company’s main authority, typically investors.
I think this answer is correct.
I think an important part of this model is that “Doing nothing doesn’t look good to your boss.” Lets imagine ten websites offering the same service, and (for the sake of argument) assume one of them has the absolute best UI it is possible for any website providing that service to ever have. That one grows, the other nine die. Do the managers/UI programmers/visuals people at the successful website company decide “lets never change anything ever again”, or do they change things. Changing things is more fun, more rewarding, and easier to justify to your boss than doing literally nothing. By assumption is was perfect, so every change makes it worse.
The need to justify things to your boss, rather than to your user, is a result of institutional incentives generated by having a centralized reporting structure that justifies itself to the company’s main authority, typically investors.