When content creators get paid for the number of views their videos have, those whose natural way of writing titles is a bit more clickbait-y will tend to get more views, and so over time accumulate more influence and social capital in the YouTube community, which makes it harder for less clickbait-y content producers to compete.
It’s not that simple. It depends a lot on the decisions of what YouTube wants to reward. YouTube is free to tune their algorithms to reward or punish clickbaity titles by determining how often they get shown as recommended video.
YouTube likely measures metrics such as what percentage of visitors watch the whole video/like it/leave a comment that might be negatively effected by misleading headlines.
Thanks for pointing that out, the mention of YouTube might be misleading. Overall this should be read as a first-principles argument, rather than an empirical claim about YouTube in particular.
It’s not that simple. It depends a lot on the decisions of what YouTube wants to reward. YouTube is free to tune their algorithms to reward or punish clickbaity titles by determining how often they get shown as recommended video.
YouTube likely measures metrics such as what percentage of visitors watch the whole video/like it/leave a comment that might be negatively effected by misleading headlines.
Thanks for pointing that out, the mention of YouTube might be misleading. Overall this should be read as a first-principles argument, rather than an empirical claim about YouTube in particular.