It is one of dozens of failures to verify earlier social-priming findings. Many researchers say they now see social priming not so much as a way to sway people’s unconscious behaviour, but as an object lesson in how shaky statistical methods fooled scientists into publishing irreproducible results.
The replication crisis. https://www.nature.com/articles/d41586-019-03755-2 is a nature article from last year about it with nice quotes such as: