If you’re selling them at unit cost you aren’t selling at cost, you’re straightforwardly selling at a loss. That’s definitely not what I’m thinking of when someone tells me they’re selling at cost.
(We’re not selling them at marginal/unit cost, we were selling them so that roughly a whole print run breaks even, including some budget for labor-time/opportunity-cost, but less than people’s full salaries for that period)
I’m guessing that the sales numbers aren’t high enough to make $200k if sold at plausible markups?
The sales are at cost and don’t make money on net.
Well, there’s your problem!
(It’s hard to price 4-book sets at this scale of printing at a price that makes sense)
If you’re selling them at unit cost you aren’t selling at cost, you’re straightforwardly selling at a loss. That’s definitely not what I’m thinking of when someone tells me they’re selling at cost.
(We’re not selling them at marginal/unit cost, we were selling them so that roughly a whole print run breaks even, including some budget for labor-time/opportunity-cost, but less than people’s full salaries for that period)
Ah, gotcha. I had gotten the other impression from the thread in aggregate.