Sometimes if each team does everything within the rules to win then the game becomes less fun to watch and play
Then the solution is to change the rules. Basketball did this. After an infamous game where a team took the lead and then just passed the ball around to deny it to their opponents, basketball added a shot clock, to force teams to try to score (or else give the ball to the other team). (American) Football has all sorts of rules and penalties (“illegal formation”, “ineligible receiver downfield”, “pass interference”, etc) whose sole purpose is to ensure that games aren’t dominated by tactics that aren’t fun to watch. Soccer has the off-sides rule, which prevents teams from parking all their players right next to the other team’s goal. Tennis forces crosscourt serves. And, as I alluded to above, motorsport regularly changes its rules, to try to ensure greater competitive balance and more entertaining races.
With regards to chess, specifically, Magnus Carlsen agrees (archive) that classical chess is boring and too reliant on pre-memorized opening lines. He argues for shorter games with simpler time controls, which would lead to more entertaining games which would be easier to explain to new viewers.
None of these other sports feel the need to appeal to a wooly-headed “spirit of the game” in order to achieve entertaining play. What makes cricket so special?
EDIT: I would add that cricket is also undergoing an evolution of its own, with the rise of twenty-20 cricket and the Indian Premier League.
Then the solution is to change the rules. Basketball did this. After an infamous game where a team took the lead and then just passed the ball around to deny it to their opponents, basketball added a shot clock, to force teams to try to score (or else give the ball to the other team). (American) Football has all sorts of rules and penalties (“illegal formation”, “ineligible receiver downfield”, “pass interference”, etc) whose sole purpose is to ensure that games aren’t dominated by tactics that aren’t fun to watch. Soccer has the off-sides rule, which prevents teams from parking all their players right next to the other team’s goal. Tennis forces crosscourt serves. And, as I alluded to above, motorsport regularly changes its rules, to try to ensure greater competitive balance and more entertaining races.
With regards to chess, specifically, Magnus Carlsen agrees (archive) that classical chess is boring and too reliant on pre-memorized opening lines. He argues for shorter games with simpler time controls, which would lead to more entertaining games which would be easier to explain to new viewers.
None of these other sports feel the need to appeal to a wooly-headed “spirit of the game” in order to achieve entertaining play. What makes cricket so special?
EDIT: I would add that cricket is also undergoing an evolution of its own, with the rise of twenty-20 cricket and the Indian Premier League.