From a 2 min brainstorm of “info products” I’d expect to be action guiding:
Metrics and dashboards reflecting the current state of the organization.
Vision statements (“what do we as an organization do and thus what things should we consider as part of our strategy”)
Trusted advisors
Market forces (e.g. price’s of goods)
One concrete example is from when I worked in a business intelligence role. What executives wanted was extremely trustworthy reliable data sources to track business performance over time. In a software environment (e.g. all the analytic companies constantly posting to Hacker News) that’s trivial, but in a non-software environment that’s very hard. It was very action-guiding to be able to see if your last initiative worked, because if it did you could put a lot more money into it and scale it up.
From a 2 min brainstorm of “info products” I’d expect to be action guiding:
Metrics and dashboards reflecting the current state of the organization.
Vision statements (“what do we as an organization do and thus what things should we consider as part of our strategy”)
Trusted advisors
Market forces (e.g. price’s of goods)
One concrete example is from when I worked in a business intelligence role. What executives wanted was extremely trustworthy reliable data sources to track business performance over time. In a software environment (e.g. all the analytic companies constantly posting to Hacker News) that’s trivial, but in a non-software environment that’s very hard. It was very action-guiding to be able to see if your last initiative worked, because if it did you could put a lot more money into it and scale it up.