Make sure the landing page is simple, to the point, with no necessary scrolling to get the entire message in a matter of only a few moments, and without clutter. Perhaps include a simple, clear diagram—but that’s not necessary, as long as you have a simple, brief textual explanation that dominates the page. Include a small number of obvious links to other pages on your site for additional information if you want to go into greater detail. If you want to include links to off-site resources, they should probably be collected on a single page other than the main page, unless you do not intend to ever have more than one off-site link for such information. Make sure the page is still clear and quickly absorbed by visitors even with JavaScript and CSS turned off in the browser. Whatever you do, don’t use Flash, Java, or any kind of animation or video on the main page. None.
Key to Memetic Value:
Make sure the landing page is simple, to the point, with no necessary scrolling to get the entire message in a matter of only a few moments, and without clutter. Perhaps include a simple, clear diagram—but that’s not necessary, as long as you have a simple, brief textual explanation that dominates the page. Include a small number of obvious links to other pages on your site for additional information if you want to go into greater detail. If you want to include links to off-site resources, they should probably be collected on a single page other than the main page, unless you do not intend to ever have more than one off-site link for such information. Make sure the page is still clear and quickly absorbed by visitors even with JavaScript and CSS turned off in the browser. Whatever you do, don’t use Flash, Java, or any kind of animation or video on the main page. None.