Thanks for this over the holidays. (You asked for feedback from practical applications).
It helped me come to the realization on why some stores can get away with put horribly, stupidly expensive chocolates on display right at the counter top: not only do they want you to buy it (duh), but it also lets your recipients know that you bought them a $5.99 bar of chocolate that would otherwise be indistinguishable from the larger $1.49 chocolate bars at the grocery store (assuming that your recipients have shopped at the same stores as you and are aware of how “nice” the gift is).
As a result we bought several overpriced chocolate bars to show how generous we were.
Another good item which I bought for someone for his birthday (unconciously following the above advice) was a $15 version of the fifteen puzzle. Compare vs. an $18 paperback book I was considering for that gift.
Now I’m wrestling with the inverse problem. I find myself wanting an Asus Eee PC, and justifying it to my wife because of how cheap it is - $399. Which is the same price as the PS3, which I don’t even bring up because of how expensive it is - $399.
Thanks for this over the holidays. (You asked for feedback from practical applications).
It helped me come to the realization on why some stores can get away with put horribly, stupidly expensive chocolates on display right at the counter top: not only do they want you to buy it (duh), but it also lets your recipients know that you bought them a $5.99 bar of chocolate that would otherwise be indistinguishable from the larger $1.49 chocolate bars at the grocery store (assuming that your recipients have shopped at the same stores as you and are aware of how “nice” the gift is).
As a result we bought several overpriced chocolate bars to show how generous we were.
Another good item which I bought for someone for his birthday (unconciously following the above advice) was a $15 version of the fifteen puzzle. Compare vs. an $18 paperback book I was considering for that gift.
Now I’m wrestling with the inverse problem. I find myself wanting an Asus Eee PC, and justifying it to my wife because of how cheap it is - $399. Which is the same price as the PS3, which I don’t even bring up because of how expensive it is - $399.