MRI wouldn’t help. If you can recognize amaro, you’ll go “Oh, that’s amaro, I’m supposed to like this” and produce a pleasure response, the same way wines believed to be expensive do to identical wines believed to be cheap.
I think you could get somewhere by doing a taste test of several different amaros (which are not actually wine,) where rather than a blind test, the subject is incorrectly told that they’re all, say, privately brewed and distributed at a liqueur festival, or something along those lines, but one of them is really Amaro Montenegro.
MRI wouldn’t help. If you can recognize amaro, you’ll go “Oh, that’s amaro, I’m supposed to like this” and produce a pleasure response, the same way wines believed to be expensive do to identical wines believed to be cheap.
Good point.
I think you could get somewhere by doing a taste test of several different amaros (which are not actually wine,) where rather than a blind test, the subject is incorrectly told that they’re all, say, privately brewed and distributed at a liqueur festival, or something along those lines, but one of them is really Amaro Montenegro.