Rory Sutherland, an ad man (who missed his calling as a comedian), gives this talk on perceived value versus “real” value, and comes down in favor of more of the first. He also dabbles in history, status, behavioral economics, and the importance of user interface design.
[Link] TED Talk on Perceived Value
Rory Sutherland, an ad man (who missed his calling as a comedian), gives this talk on perceived value versus “real” value, and comes down in favor of more of the first. He also dabbles in history, status, behavioral economics, and the importance of user interface design.