Perhaps, but consider the radical flank effect: https://en.wikipedia.org/wiki/Radical_flank_effect
Encouraging the desired end goal, the total cessation of meat consumption, may be more effective than just encouraging reduction even in the short to moderate run (certainly the long run) by moving the middle.
Perhaps, but consider the radical flank effect: https://en.wikipedia.org/wiki/Radical_flank_effect
Encouraging the desired end goal, the total cessation of meat consumption, may be more effective than just encouraging reduction even in the short to moderate run (certainly the long run) by moving the middle.