They have credibility to Less Wrong people by virtue of being Less Wrong people, but if they want to expand outside of that they should probably heavily advertise their own educational credentials. This is how McKinsey et al. get customers happy to let twenty-somethings advise them on business practices: they only draw from elite colleges. “Advice from Ivy League grads” is an easy-to-understand selling point.
They have credibility to Less Wrong people by virtue of being Less Wrong people, but if they want to expand outside of that they should probably heavily advertise their own educational credentials. This is how McKinsey et al. get customers happy to let twenty-somethings advise them on business practices: they only draw from elite colleges. “Advice from Ivy League grads” is an easy-to-understand selling point.