First, if you’re dealing with minds -capable- of breaking it up into memes and dealing with them individually, why do you need the memeplex?
People deal with thoughts much more effectively as groups of associated thoughts. Similarly, movements work with groups of associated thoughts. The set of movements based on a single meme is pretty small.
It may help to remember that these are movements that are trying to be genuinely politically successful. Yes, a hostile or dangerous memeplex can use similar techniques, but that doesn’t make them intrinsically bad techniques (or for that matter any worse when one specific movement is using them.)
People deal with thoughts much more effectively as groups of associated thoughts. Similarly, movements work with groups of associated thoughts. The set of movements based on a single meme is pretty small.
It may help to remember that these are movements that are trying to be genuinely politically successful. Yes, a hostile or dangerous memeplex can use similar techniques, but that doesn’t make them intrinsically bad techniques (or for that matter any worse when one specific movement is using them.)